In the pure electric small SUV market, the Baojun Yueye, with its unique "boxy" shape, is about to receive a special edition model. Baojun Auto officially announced that the Baojun Yueye 2nd Anniversary Edition will be officially launched on November 7th. This new car further strengthens its fashionable and trendy personality by introducing unique color schemes and detail optimizations.
As a special edition model in the series, the most eye-catching change in the Baojun Yueye 2nd Anniversary Edition is its exterior. The new car introduces a brand-new "Foggy Blue" body color for the first time. This color uses a high-saturation color processing technology, which can present a unique gradient texture under natural light and artificial light, adding a refreshing and mysterious touch to this rugged small car.
In addition, the new car is equipped with new multi-spoke wheels in the same color as the body, a detail upgrade that makes the whole car look more complete and refined, highlighting its special status as an anniversary edition. Its iconic boxy shape, side-opening tailgate, and "backpack" design at the rear are all retained, making it instantly recognizable as the fun-filled Yueye.
In terms of interior design, the second anniversary edition is expected to continue the highly praised "Joy Box" design concept of the 2024 model. The interactive interface composed of dual 10.25-inch floating LCD screens establishes the technological tone of the cockpit, supporting voice recognition control, vehicle networking, and OTA upgrades.
In terms of features, the new car inherits a series of user-friendly designs, such as the newly added front center armrest, optimized cup holders and gear shift knob, and seat belt buckles added to the seat shoulders, all of which make daily driving more convenient and comfortable.
The powertrain is not the focus of this upgrade. The second-anniversary edition will continue to use the mature and reliable rear-mounted permanent magnet synchronous drive motor, with a maximum power of 50 kW (approximately 68 hp) and a peak torque of 140 Nm. Thanks to the rear-engine, rear-wheel-drive layout, the vehicle accelerates quickly from a standstill, with official data showing a response time of less than 0.3 seconds, making it ideal for agile urban driving.
In terms of range, the new car is expected to use a 28.1 kWh lithium iron phosphate battery pack, providing a pure electric range of 303 km under CLTC conditions. The vehicle also supports DC fast charging, which can charge the battery from 30% to 80% in approximately 30-35 minutes, effectively alleviating users' range anxiety.
Since its launch, the Baojun Yueye has attracted many young consumers who pursue fashion and fun with its highly distinctive design and precise urban commuting positioning. The launch of this second-anniversary edition, with its exclusive "Foggy Blue" color scheme and enhanced details, further enriches consumer choices and reinforces its image as a "trendy urban play item."
As the November 7th launch date approaches, the final price and more detailed configuration information for the new car will be released gradually. Whether this special edition model can create another stir in the increasingly competitive micro electric vehicle market remains to be seen.
