Show description about ROXMOTOR
ROX MOTOR is a Chinese domestic electric vehicle brand, created through a collaboration between Shanghai ROX Intelligent Technology Co., Ltd. and BAIC Manufacturing. ROX Intelligent is primarily responsible for providing intelligent solutions and vehicle design, while BAIC Manufacturing handles production. The brand logo is derived from the Chinese character "石" (shí) in the ancient seal script style, reflecting its connection to Chinese cultural roots. ROX MOTOR is committed to creating intelligent electric vehicles, and its products feature a unique, rugged off-road style in their exterior design, incorporating innovative technologies.
ROX MOTOR Currently Available Models
As of the end of 2025, ROX MOTOR has two main mass-produced models available, both positioned as mid-to-large-sized intelligent luxury SUVs, and both utilizing a range-extended hybrid power system. Below is a brief introduction to the two models:
1. ROX 01
The ROX 01 is the brand's first mass-produced model, launched in August 2023. It features a "square box" rugged design, with a large body size, providing a powerful visual presence and spacious interior. The vehicle is equipped with a dual-motor four-wheel-drive range-extended electric system, offering a long combined range. This model is primarily aimed at families and outdoor enthusiasts, and offers two seating layout options:
All-around 7-seater version: Adopts a 2+2+3 seven-seat layout, with flexible rear seat adjustments, emphasizing practicality and versatility of space.
Premium 6-seater version: Adopts a 2+2+2 six-seat layout, with independent zero-gravity aviation seats in the second row, supporting ventilation, heating, and massage functions, focusing more on luxury and comfort.
2. ROX ADAMAS
The ROX ADAMAS was recently launched in the domestic market and can be considered a revised and upgraded version of the ROX 01. While continuing the classic rugged "square box" design of the ROX 01, it optimizes exterior details, such as adjustments to the front grille and trim, resulting in a more concise and refined overall visual effect. It also offers both six- and seven-seat layouts to meet different family needs. In terms of power, it is equipped with a range-extended system consisting of a 1.5T range extender and front and rear dual motors, providing strong overall performance. In addition, the new car has also been upgraded in terms of intelligent cockpit features, such as the deep integration of AI large models to provide a more intelligent voice assistant. ROX MOTOR currently offers the ROX 01 and its new model, the ROX ADAMAS. Both models share a rugged, luxurious design philosophy and efficient extended-range power technology, providing consumers with a multi-dimensional range of options from practical and versatile to luxurious and comfortable. It is a distinctive brand in the current market for rugged electric SUVs.
