On June 3, NIO President Qin Lihong confirmed at the Shanghai Auto Show that its third brand Firefly (Firefly) will launch a right-hand drive model to enter the UK market before October 2025. This is a key breakthrough for NIO in the right-hand drive market after seven European countries including Austria and Hungary, marking the completion of its European layout of the "Firefly-Alps-NIO" three-brand matrix. Faced with the EU's 31% tariff barrier for electric vehicles, Firefly entered the market with a starting price of 30,000 euros (about 230,000 yuan), which is 50% lower than the threshold of NIO models in the German market.

On May 30, NIO Auto announced that the first version of "NIO World Model NWM" was officially launched, covering more than 400,000 Banyan models in the first batch, and Cedar models (including ET9, new ES6, etc.) will be pushed at the end of June. This upgrade focuses on the field of active safety and launches three industry-first functions, marking the leapfrog evolution of intelligent driving from "freeing hands" to "protecting life".

On May 29, 2025, NIO ONVO announced the completion of the full push of NT.Coconut 1.2.0 (Coconut system). The upgrade was originally scheduled to be released in March, but due to the need to comply with the new regulations of the Ministry of Industry and Information Technology's "Intelligent Connected Vehicle Software Upgrade Management Notice", it was postponed to this month after filing and review.

Recently, with the strict requirements of the Ministry of Industry and Information Technology of China for the safety publicity of automatic assisted driving of smart cars, many Chinese car brands have also followed the policy requirements to further standardize the automatic driving assistance functions of cars. At the launch conference of the new ES6/EC6 in Hefei, NIO Automobile demonstrated the industry's first mass-produced emergency autonomous pull-over parking function. This technology is integrated into the newly released "NIO World Model NWM" architecture. When the system detects that the driver has lost consciousness due to fatigue or sudden illness, it will intervene in three steps: high-frequency sound and light alarm wake-up → automatic deceleration and lane change to the emergency lane → triggering SOS rescue call and unlocking the door. It is worth noting that this function has been launched simultaneously with the new ET5T, new ES6/EC6 and other models, and the first batch of users will get the upgrade through OTA at the end of June.

On May 21, 2025, NIO Automobile officially released official pictures of the new ET5 and ET5T, and announced that the two models will be launched simultaneously on May 25. As the representative of the brand's mid-size pure electric sedan and station wagon, this update focuses on design details and intelligent upgrades to further enhance market competitiveness. At present, consumers who pre-order the new NIO ET5 or ET5T and complete the lock order before June 30, 2025 will enjoy 5 years of free battery replacement service (gift 240 free battery replacement coupons) and 10,000 points after picking up the car.

On May 13, 2025, data from multiple sources showed that NIO's flagship model ET9 achieved 835 insurance registrations in the first full delivery month (April 2025), surpassing the sales of BMW 7 Series and Audi A8L in the same period, becoming China's first domestic brand model to break the traditional foreign monopoly in the luxury executive flagship market. This milestone event marks the leapfrog breakthrough of China's automobile industry from "technology follower" to "value leader" in the high-end market.