On September 15, 2025, BYD officially launched the 2026 SEALION 07DM-i, a mid-size plug-in hybrid sedan. Available in four trim levels, the SEALION 07DM-i has an official suggested retail price of RMB 149,800 to 186,800. Built on a new-generation plug-in hybrid platform, the new model features comprehensive upgrades in five key areas: exterior design, intelligent driving, range, comfort features, and safety technology. Six additional benefits are also available.

On September 15, 2025, BYD's premium brand, Denza Auto, officially released official renderings of "Green Hua Silver," the fourth new color of its 2026 N9 flagship SUV. Following the previously announced Blue Chen Silver, Purple Rong Gold, and Red Ya Gold, this color will launch simultaneously with the facelifted model on September 17th, further enhancing its "technological aesthetic" product portfolio.

On September 12th, BYD announced the launch of the 2026 Seal 07 DM-i on September 15th. The car has been arriving in dealerships and was unveiled at the Chengdu Auto Show on August 29th.

On September 10th, BYD Auto officially announced that the 2026 Denza N9 will hold a launch event on September 17th, and has invited renowned actress Gao Yuanyuan to serve as its spokesperson. The official slogan, "One Side Elegant, The Other Side Dazzling," echoes the model's positioning as a "technologically safe and versatile SUV," highlighting its dual attributes of luxury and performance.

On August 29, 2025, at the Chengdu International Auto Show, BYD's premium brand, Denza, officially launched its new D9 series models—the Supreme Edition and Premium Airline Models. Available in four trim levels, the new models have an official suggested retail price range of RMB 309,800 to RMB 459,800. As a significant upgrade to the flagship MPV lineup, the new models add over 200 luxury technology features to the existing flagship model, further solidifying its leading position in the premium MPV market.

On August 29, 2025, BYD officially launched the Qin L EV 545KM Yunnian edition at the Chengdu International Auto Show. Its official suggested retail price is RMB 139,800, and it also offers a limited-time Qixi Festival carnival price of RMB 129,800. The limited-time promotion will last until September 30. The newly launched Yunnian model features several upgrades over the existing top-of-the-line model, becoming the only model in its class equipped with both the Yunnian-C intelligent damping body control system and the TBC high-speed tire puncture control system.

BYD officially announced on August 29, 2025, that its Dolphin pure electric car will be available in two new two-tone color options: Peach Pink/Dolphin White and Arctic Blue/Obsidian Black. This color upgrade will provide more personalized options for young consumers and further enrich the Dolphin product line.

BYD recently launched three new exterior colors and one new interior color for its popular all-electric Dolphin Smart Driving Edition, further expanding consumer customization options. These new color options include:

On August 26, 2025, BYD's premium brand, Yangwang Auto, announced that its flagship supercar, the Yangwang U9 engineering test vehicle, had officially broken the world electric car speed record, reaching a top speed of 472.41 km/h. This milestone achievement not only surpasses the previous Chinese speed record of 391.94 km/h set by the same model last year, but also marks a technological breakthrough for the Chinese automotive industry in the supercar sector.

BYD recently announced that the 2026 SEAL 07 DM-i will officially debut at the 2025 Chengdu Auto Show on August 29th. As a redesigned model, the new model features significant upgrades in exterior design, intelligent driving, and interior features. In particular, it features a new roof-mounted LiDAR radar system, which is expected to be equipped with BYD's latest "Eye of God-B" driver assistance system.