As a key component of the Denza brand's "twin flagship" strategy, the N8L launched its pre-order campaign on September 26 (priced at RMB 319,800-349,800), positioning itself as a large, safe, and luxurious 6-seater SUV, complementing the technologically advanced flagship N9. With a 5200mm length and 3075mm wheelbase, it offers class-leading interior space. The third-row seats feature 100mm sliding adjustment and heating functions, while 49 storage compartments and a 51L hidden compartment provide flexible and versatile "magic space" solutions.
On September 25, 2025, at 7:00 PM, BYD officially launched the 2025 second-generation Qin PLUS series, reshaping the compact new energy vehicle market with a starting price of 79,800 yuan. The launch includes three models: the DM-i 128km version (79,800 yuan), the EV 420km version (89,800 yuan), and the EV 510km version (99,800 yuan). All models feature standard fast-charging technology, with the DM-i version offering 15kW fast-charging for the first time. The new model continues the transparent "configuration-based naming" strategy, offering both DM-i and EV options to precisely meet diverse user needs.
On September 22, 2025, Denza officially unveiled the official images of the N8L, a large, six-seat, luxury SUV, and announced that pre-sales will begin on September 26. As Denza's latest offering for family users, the N8L is built on the e3 platform, combining luxurious space, intelligent technology, and powerful performance, and will compete directly with models like the AITO M8 and Lixiang L8.
On September 22, 2025, BYD officially announced that the launch event for the second-generation Qin PLUS will be held on September 25 at 19:00, themed "Tribute to 2.4 Million Qin Owners." The new model will offer both a DM-i hybrid and a pure electric EV version, continuing the affordable pricing strategy starting from 79,800 RMB. This launch is seen as a key move by BYD to solidify its leadership in the A-segment sedan market.
On September 17th, BYD's premium brand Denza officially launched the 2026 model of its N9 SUV. The new model comes in three configurations: Prestige (389,800 yuan), Elite (409,800 yuan), and Flagship (449,800 yuan). All models feature BYD's e-Platform 3.0 technology, the C-DM intelligent suspension system, and the advanced DiLink 150 in-car infotainment system. Notably, actress Gao Yuanyuan was chosen as the brand ambassador, whose image of "rational technology and aesthetic beauty" perfectly aligns with the vehicle's positioning.
On September 16, 2025, BYD's Changan Network announced the addition of a 175km all-electric range option to the Tang DM-i Intelligent Driving Edition. The official starting price is 179,800 yuan, with a 10,000 yuan trade-in incentive (available until the end of October), bringing the actual price down to 159,800 yuan. This new version, with its enhanced range, intelligent features, and luxury amenities, represents the most comprehensive Tang DM-i model in the brand's history.
On September 15, 2025, BYD officially launched the 2026 SEALION 07DM-i, a mid-size plug-in hybrid sedan. Available in four trim levels, the SEALION 07DM-i has an official suggested retail price of RMB 149,800 to 186,800. Built on a new-generation plug-in hybrid platform, the new model features comprehensive upgrades in five key areas: exterior design, intelligent driving, range, comfort features, and safety technology. Six additional benefits are also available.
On September 15, 2025, BYD's premium brand, Denza Auto, officially released official renderings of "Green Hua Silver," the fourth new color of its 2026 N9 flagship SUV. Following the previously announced Blue Chen Silver, Purple Rong Gold, and Red Ya Gold, this color will launch simultaneously with the facelifted model on September 17th, further enhancing its "technological aesthetic" product portfolio.
On September 12th, BYD announced the launch of the 2026 Seal 07 DM-i on September 15th. The car has been arriving in dealerships and was unveiled at the Chengdu Auto Show on August 29th.
On September 10th, BYD Auto officially announced that the 2026 Denza N9 will hold a launch event on September 17th, and has invited renowned actress Gao Yuanyuan to serve as its spokesperson. The official slogan, "One Side Elegant, The Other Side Dazzling," echoes the model's positioning as a "technologically safe and versatile SUV," highlighting its dual attributes of luxury and performance.
