On September 16, 2025, SAIC AUDI officially launched its first strategic model, the E5 Sportback. Built on the advanced digitized platform jointly developed by SAIC and AUDI, the vehicle offers both two-wheel and four-wheel drive options. With a price range of 235,900 to 319,900 RMB (after a 10,000 RMB insurance discount, the price falls into the 220,000 RMB segment), it has caused a stir in the market. Within 30 minutes of its launch, over 10,153 orders were received. All models come standard with lifetime free panoramic assisted driving service, and deliveries have begun.

On September 16, 2025, HIMA (Harmony Intelligent Mobility Alliance) officially launched its first touring SUV, the STELATO S9T, offering four models with both extended-range and pure electric powertrains. Prices range from 309,800 to 369,800 yuan, a reduction of up to 18,200 yuan from the pre-sale price. As a strategic model resulting from the deep collaboration between Huawei and BAIC, the new vehicle features Huawei's ADS 4 intelligent driving system, equipped with 36 high-precision sensors (including 4 LiDARs and 5 4D millimeter-wave radars), achieving L4-level autonomous driving capabilities. Yuchengdong, Chairman of Huawei's Consumer BG, emphasized, "This is the culmination of our flagship 9-series technology, and its price is truly disruptive to the traditional touring SUV market."

On September 16, 2025, BYD's Changan Network announced the addition of a 175km all-electric range option to the Tang DM-i Intelligent Driving Edition. The official starting price is 179,800 yuan, with a 10,000 yuan trade-in incentive (available until the end of October), bringing the actual price down to 159,800 yuan. This new version, with its enhanced range, intelligent features, and luxury amenities, represents the most comprehensive Tang DM-i model in the brand's history.

Chery Auto announced that the 2026 Tiggo 9 will launch on September 27. The new model will feature updates to its exterior and interior design. For comparison, the current Tiggo 9 gasoline version has a price range of 152,900 to 203,900 RMB; the current 2025 Tiggo 9 C-DM has a price range of 165,900 to 175,900 RMB.

Liuzhou Wuling New Energy Vehicle Co., Ltd., a subsidiary of China's Guangxi Automobile Group, officially launched its passenger car brand "Aishang" today (September 16, 2025), targeting the young and fashionable new energy vehicle market. The brand plans to launch a range of models, including sedans, SUVs, and MPVs, within three years based on three proprietary technology platforms: microcars (A00-segment), small cars (A0-segment), and compact cars (A-segment). The first product, the A100C pure electric microcar, will launch on September 26th.

On September 16, 2025, in Wuhu, China, the Chery iCAR brand announced that the first mass-produced model of the all-new 2026 "Super V23" boxy SUV officially rolled off the production line at the Wuhu Super Factory in Anhui Province, marking the start of the delivery countdown for this hardcore electric SUV, targeted at the younger market. The new model, which will be launched on September 21st, features a fully upgraded powertrain and is equipped with the latest CATL battery cell technology.

September 16, 2025 – Lixiang Auto officially announced that the new i6 five-seater SUV will be officially launched on September 26. Positioned in the RMB 250,000-300,000 range, this mid-to-large pure electric SUV, with a length of 4.95 meters, a wheelbase of 3 meters, and a range of 720 kilometers (rear-wheel drive), is a key component of the brand's pure electric strategy.

On September 15, 2025, BYD officially launched the 2026 SEALION 07DM-i, a mid-size plug-in hybrid sedan. Available in four trim levels, the SEALION 07DM-i has an official suggested retail price of RMB 149,800 to 186,800. Built on a new-generation plug-in hybrid platform, the new model features comprehensive upgrades in five key areas: exterior design, intelligent driving, range, comfort features, and safety technology. Six additional benefits are also available.

On September 15, 2025, Skyworth Automobile officially announced the launch of the new Jiyao model in the EV6 series, with an official suggested retail price of RMB 228,800. Positioned as a pure electric mid-size SUV, the new model features a 54.75kWh battery pack and a CLTC range of 430 kilometers, further strengthening the brand's product portfolio in the 200,000 yuan new energy vehicle market.

On September 16, 2025, Great Wall Motor (GWM) Haval officially launched the 2026 Haval Dargo PLUS, a mid-size SUV. Available in six configurations, including gasoline and plug-in hybrid versions, the new model has an official guide price of RMB 135,800 to RMB 183,800, with a limited-time pre-sale and trade-in price of RMB 112,800 to RMB 160,800. As a rebranded version of the second-generation Haval Dargo, this facelift focuses on "family and off-road" applications. Through upgrades to design, space, and intelligence, it strengthens its competitiveness in the RMB 110,000 to RMB 130,000 gasoline SUV market.