BYD Auto officially launched its business in the Romanian market on May 8, 2025, with the first batch of four new energy models introduced: BYD SEALION 7, BYD SEAL, BYD SEAL U DM-i and BYD ATTO 2. BYD has opened its first store in Bucharest, the capital of Romania, in cooperation with local dealers Tiriac Auto and DAB Auto. It is expected that by the end of 2025 (this year), BYD will open more than 30 sales outlets in Romanian cities such as Ploiesti, Brasov, Iasi, Cluj-Napoca and Timisoara.
Previously, some analysis agencies stated that in order to cope with the EU's tariff policy on Chinese pure electric vehicles, Chinese automakers are increasing the layout of plug-in hybrid models in Europe. In terms of specific tariffs, BYD needs to pay a 27% tariff for selling pure electric models in Europe, while plug-in hybrid models only need to pay a 10% tariff.
This layout fully takes into account the differences in EU tariff policies, and mainly promotes plug-in hybrid models to cope with the 27% high tariff restrictions on Chinese pure electric vehicles in the European market. Compared with pure electric models, plug-in hybrid products only need to pay a 10% tariff, which significantly reduces operating costs. BYD Executive Vice President Li Ke said: "The Romanian market is an important fulcrum of the European strategy. We will promote the transformation of green travel through localized cooperation."
Data shows that as of May 2025, BYD has established sales networks in more than 20 European countries including Germany, France, and Norway. The commissioning of the Hungarian factory has shortened the European delivery cycle to 3 months. After the completion of the Romanian channel construction, BYD will further consolidate its position as the leading brand in the European new energy vehicle market.
