At the beginning of 2026, the Dongfeng NISSAN N6 redefined the emotional value of joint-venture plug-in hybrid sedans with a culturally resonant interior upgrade. Following its launch in December 2026 , which saw 6,822 units sold in its first month and secured its position at the top of the joint-venture plug-in hybrid sales charts, the N6 launched a new "Grand Purple and Red" bespoke interior color on January 15, 2026, offered free of charge for a limited time, becoming the most ritualistic way to travel in the new year.
Inspiration: The official design team deeply explored traditional Eastern auspicious symbols. Red symbolizes "auspiciousness and vitality," while purple echoes "auspiciousness and nobility." The intertwining of these two colors embodies the collective emotional memory of the Chinese people for "prosperity and good fortune."
Emotional Validation: After 30 rounds of color adjustments, using NISSAN's unique "Emotion Lab" to monitor user heart rate, pupil dilation, and breathing changes, the final version increased the overall happiness index by 72.7%, with a happiness difference between male and female users of less than 2.1%, truly achieving "everyone's heart's desire."
Limited-Time Offer: From now until the end of February 2026, the "Grand Purple and Red" interior, originally priced at 7000 RMB, can be selected at no extra cost when purchasing the N6 Max or higher versions, becoming the most cost-effective "emotional gift package" for car buyers in the new year.
"Driving the N6 is not just about commuting, it's about welcoming the new year." – A car owner said that the moment the car door opened, the purple and red interwoven ambient lighting lit up like New Year's lanterns, and her child said, "Mom, this car is like New Year's."
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Parameter details |
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Vehicle dimensions |
Measuring 4831mm in length, 1885mm in width, and 1494mm in height, with a wheelbase of 2815mm, this mid-size sedan boasts a space utilization rate of up to 87%. |
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Powertrain |
1.5L naturally aspirated engine (NR15, 75kW) + front-mounted drive motor (155kW), plug-in hybrid system |
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Battery configuration |
Ruipu Lanjun uses a 21.1kWh lithium iron phosphate battery, providing a pure electric range of 180km with CLTC charging, and supports fast charging from 30% to 80% in just 17 minutes. |
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Fuel consumption performance |
The CLTC achieves a fuel consumption as low as2.79L/100km even when the battery is depleted, with an average annual travel cost of less than 2,000 yuan. |
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Smart Cockpit |
Qualcomm Snapdragon 8775 chip (4nm process), NISSAN OS in-vehicle system, 15.6-inch 2.5K floating central control screen |
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Comfort Technology |
AI Zero-Pressure Cloud Carpet Seats (12-point massage + 14-way power adjustment in the front row), the same "Zero-Pressure Cloud Carpet Sofa" in the rear row, 256-color waterfall ambient lighting, column shifter, and mobile phone holder expansion interface. |
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Security Technology |
Cloud Shield Battery Safety Solution, All-Domain Intelligent Anti-Motion Sickness Technology 2.0, and the Industry's First "Plug-in Hybrid Non-Stalling" Certification |
Exterior: Continuing the "Wind Trace Aesthetics" design language, the car features a 0.618 golden ratio body, wind-wing headlights, and hurricane-eye taillights, with a drag coefficient as low as Cd 0.248, the lowest in its class. Color Options: Available in six exterior colors: Hyacinth Purple, Obsidian Black, Pearl White, Streamer Silver, Sunlight Gold, and Rock Gray. The "Hyacinth Purple" exterior complements the "Deep Purple and Bright Red" interior, creating a strong visual harmony.
Details: The integrated taillights feature an illuminated "NISSAN" logo in the center. Hidden door handles, frameless doors, and 18-inch multi-spoke wheels combine technology and sporty aesthetics.
Comfort: An 87% "space utilization rate" provides a C-segment space experience, easily accommodating three adults in the rear. The AI zero-pressure cloud blanket seats are described by owners as "softer than my sofa at home."
Intelligence: High voice control recognition rate, adjustable seat ventilation, heating, massage, and ambient lighting, supporting customizable shortcut functions.
User Profile: 41% female users, 41% users born in the 1990s, making it a rare "visually appealing" bestseller among joint-venture brands, hailed by the media as the "most beautiful plug-in hybrid."
Sales Performance: 6,822 units sold in the first month of launch, securing the top spot in joint-venture plug-in hybrid sales, providing crucial support for Dongfeng NISSAN's 2025 sales target of 600,000 units.
Design Awards: The Wind Trace aesthetic design won three major international awards: the CMF Design Award, the FDA Design Gold Award, and the MUSE Design Platinum Award.
Strategic Positioning: As the first plug-in hybrid sedan under Dongfeng NISSAN's "Tianyan Architecture," the N6 marks the brand's complete transformation from "fuel-efficient comfort" to "intelligent electric comfort," and is a model of exclusive cultural marketing in the Chinese market.
