2026 CHERY EXEED EX7 Launches, Starting at ¥199,900

On April 19, the CHERY EXEED EX7 officially launched, offering both Extended-Range and Pure Electric variants. It debuts an aviation-grade Electro-Mechanical Brake-by-Wire (EMB) system and features the "AI Lingxi Smart Cabin 2.0," with a choice of six distinct configurations. The entire lineup is available in both Extended-Range and Pure Electric versions; the Pure Electric models support an 800V high-voltage platform. All models come standard with the "Falcon 700" L2+ level advanced driver-assistance system, powered by LiDAR and an Orin-Y chip. Standard features across the range include ventilated, heated, and massaging seats; a 9.2L intelligent cooling/warming refrigerator; a 23-speaker "Boya" premium audio system; a panoramic glass roof; and the "Flying Fish" Chassis 3.0—featuring a front double-wishbone and rear five-link suspension setup, air suspension, CDC electromagnetic damping, and an all-aluminum body structure.

1. Vehicle Model Pricing

Extended-Range 2WD Max: ¥199,900

Extended-Range 4WD Max: ¥213,900

Extended-Range 4WD EMB Ultra: ¥236,900

77kWh Pure Electric 2WD Max: ¥213,900

100kWh Pure Electric 2WD Max: ¥233,900

100kWh Pure Electric 4WD Ultra: ¥263,900

2. Vehicle Design and Interior Space

The EXEED EX7 adopts "Interstellar Exploration Aesthetics" as its core design language, eschewing complex lines to create a minimalist exterior with a distinctly futuristic appeal.

Exterior:

* Front Fascia: Features a closed-off front design paired with a full-width LED daytime running light strip, evoking the imagery of a "Stargate."

* Lighting & Roof: Split-headlight clusters and dual chrome trim strips enhance the sense of visual layering; the roof integrates a LiDAR unit and indicator lights for the advanced driver-assistance system.

* Design Details: Flush-fitting door handles, 20-inch sport alloy wheels (with an optional 21-inch luxury variant), and a full-width rear taillight strip reinforce the vehicle's high-tech and sporty aesthetic.

* Color Options: Available in six distinct colors: Star White, Starry Night Black, Nebula Green, Starflame Red, Star Sea Blue, and Starlight Gray.

Interior:

* 30-inch 6K Integrated Center Screen: Boasts a high resolution of 5760×1080 pixels and a screen-to-body ratio exceeding 90%; powered by a Qualcomm 8295P chip, ensuring silky-smooth system responsiveness.

* AI Lingxi Smart Cabin 2.0: Supports multi-turn voice interactions, various scenario modes (e.g., "Cinema Mode," "Camping Mode"), and a dedicated entertainment screen for the front passenger.

* Seating: Both front and rear seats come standard with ventilation, heating, and massage functions; the seats feature premium Nappa leather upholstery with a distinctive chessboard-patterned perforation design.

* 9.2L Smart Refrigerator/Warmer: Offers a wide temperature range from -18°C to 50°C, capable of specialized storage for ice cream, keeping hot meals warm, and chilling cold beverages, with rapid cooling achieved in just 12 minutes.

* "Boyazhiyin" Audio System: Comprises 23 speakers with a total output of 2880W; supports Dolby Atmos technology to create a mobile concert hall experience.

* Panoramic Glass Roof: Blocks 99% of UV rays and features an electric sunshade, covering a lighting area of 1.2 square meters.

Spatial Performance:

* Dimensions: 4988 × 1975 × 1710 mm; Wheelbase: 3000 mm.

* Interior Volume: Reaches 3.45 m³, boasting the highest interior space utilization rate in its class.

* Rear Seating: The rear seats can be folded flat with a single touch, transforming the cabin into an ultra-long 2.2-meter "camping bed."

* Storage: Features 40 distinct storage compartments, including a 60L front trunk (on the pure EV model), 122L of underfloor storage, and a 7.8L glove compartment.

3. Vehicle Performance & Electric Drive

800V High-Voltage Platform (Pure EV Version):

Supports ultra-fast charging at 400kW+; charges from 10% to 80% in just 11.5 minutes.

Compatible with global CCS2 and GB/T standards; capable of accessing European public fast-charging networks in the future.

"Flying Fish" Chassis 3.0:

Front double wishbone + Rear five-link independent suspension.

Full aluminum alloy subframe + CDC electromagnetic damping + Air suspension.

Supports millisecond-level active road preview, automatically adjusting damping to handle bumps and uneven terrain.

Equipped with rear-wheel steering (up to 5°), enhancing low-speed agility and high-speed stability.

"Snow Leopard" AWD 2.0:

Electronically controlled limited-slip differential; supports fun driving modes such as Intelligent Drift, Pendulum Parking Exit, and Compass Turn.

Adapted for non-paved surfaces, including snow, mud, and sand.

4. Vehicle L2+ Intelligent Driving

The entire EXEED EX7 lineup comes standard with the "Falcon 700" Intelligent Driving Assistance System, achieving "Map-free NOA" (Navigation on Autopilot) without relying on high-precision maps.

Hardware Configuration:

1 LiDAR unit + 12 Ultrasonic Sensors + 11 HD Cameras + 3 Millimeter-Wave Radars

NVIDIA Orin-Y Chip (220 TOPS Computing Power)

End-to-End Large Model trained on over 40 million kilometers of real-world road test data

Core Features:

Urban NOA: Automatic Lane Changing, Pedestrian Avoidance, Traffic Light Recognition, Unprotected Left Turn Handling

Highway NOA: Automatic Ramp Entry/Exit, Adaptive Cruise Control (Traffic Flow), Overtaking Decision-Making

Full-Scenario Memory Parking: Capable of learning and automatically parking in home parking spaces and underground mall garages

Roaming Mode: Allows for remote vehicle maneuvering after parking to avoid obstacles

Infrared Night Vision (Optional): Detects pedestrians and animals at night, enhancing safety redundancy

The system has obtained ISO 26262 ASIL-D functional safety certification and features a Triple-Redundancy Architecture to ensure "fail-safe" operation.

5. Core Vehicle Technology

EMB (Electro-Mechanical Brake) represents the most significant technological breakthrough in the EXEED EX7, completely eliminating traditional hydraulic lines.

Operating Principle:

Each wheel is equipped with an independent braking motor. The brake pedal functions solely as a signal sensor; electrical signals directly actuate the brake calipers, achieving a response time of less than 90 milliseconds (compared to approximately 300 milliseconds for traditional systems).

Core Advantages:

Reduced Braking Distance: A 100 km/h to standstill braking distance in the 33-meter range (industry average: 35–38 meters).

Thermal Fade Control: Performance degradation remains below 5% after continuous braking (industry standard: 10%).

Space Optimization: Frees up chassis space, offering greater flexibility for battery layout design.

Extended Range: Minimizes brake drag, resulting in a 2.5% increase in overall driving range.

Safety Redundancy: Features a dual-power supply, dual-chip architecture, and a heterogeneous system design, meeting the highest safety integrity level (ASIL-D).

This technology has successfully passed certification under China’s mandatory national standard GB21670-2025 and has been awarded the world's first mass-production certification for an EMB (Electro-Mechanical Braking) system (Certificate No. EMB 0001).

6. Global Market Outlook

Current Market Status: Currently sold exclusively in mainland China. There are no official plans for an overseas launch at this time; however, interested buyers are welcome to contact us to arrange a purchase via parallel export channels.

Export Potential:

The underlying technology platform (featuring 800V architecture, EMB, and L2+ intelligent driving capabilities) complies with the 2026 Euro NCAP safety standards.

Its feature density and equipment levels significantly surpass those of European competitors in the same price segment (e.g., Volkswagen ID.7, Škoda Enyaq).

The CHERY Group is projected to exceed 240,000 overseas vehicle sales in 2025, demonstrating a mature and robust export infrastructure.

Future Possibilities:

Pilot deliveries in Europe may commence as early as 2027, potentially under the model name "Chery Ex7."

Right-hand drive and lower-output powertrain variants may be introduced specifically for overseas markets.

While the EXEED brand has not yet established direct-sales experience centers in North America or Europe, its technology has already garnered attention from international media outlets such as *MotorTrend* and *Car and Driver*. In the future, it may well emerge as a new benchmark for the global expansion of high-end Chinese automotive technology.

7. Key Comparisons Against Competitors

The EXEED EX7 comprehensively surpasses its direct competitors in the same price bracket across the board—specifically in terms of technological density, feature accessibility, and performance capabilities. It stands as the *only* model in the 200,000-RMB market segment to offer a quintet of premium luxury features: EMB braking, 800V architecture, LiDAR technology, full-vehicle massage seats, and an intelligent in-cabin refrigerator.

8. Current Market Positioning

The EXEED EX7 is not merely a "value-for-money vehicle"; rather, it serves as a manifesto for a movement toward the *democratization of luxury*.

It empowers average families to access features previously found exclusively in vehicles costing upwards of 500,000 RMB—such as aviation-grade braking systems, 800V ultra-fast charging, AI-driven intelligent cockpits, and dual-mode heating/cooling refrigerators—all at a price point of *less than 250,000 RMB*.

It demonstrates that Chinese automotive brands no longer rely solely on "spec-stacking" to gain an edge, but instead redefine user value through *fundamental technological innovation*.

It serves as the epitome of the CHERY Group’s "Tech CHERY" strategy, and—more importantly—represents a pivotal step in the evolution of China’s new energy vehicle sector, transitioning from the role of a "follower" to that of a "trendsetter."