On March 23, during Huawei's Spring New Product Launch Event, the Harmony Intelligent Mobility Alliance (HIMA) officially unveiled its first coupe—the SAIC Z7—and its first shooting brake model—the SAIC Z7T. Pre-sales for the SAIC Z7 begin at ¥229,800 RMB, while the Z7T starts at ¥239,800 RMB.

On March 22, Geely officially launched pre-sales for its new-generation, long-range extended-range SUV, the Boyue REV, with pre-sale prices starting at ¥127,900. The new vehicle is equipped with Geely's "Super Platinum" Extended-Range System and the "Aegis Gold Brick" Battery. Under CLTC testing conditions, it offers an all-electric range of 375 kilometers, while its combined range—with a full tank of fuel and a fully charged battery—reaches an impressive 1,525 kilometers.

On March 21, pre-sales officially opened for the GEELY Galaxy Xingyao 8 "Yuanhangjia" (Voyager). Billed as a vehicle that "democratizes luxury—starting at flagship standards," the new model carries a pre-sale guide price range of RMB 142,800 to RMB 161,800. The new lineup offers three trim levels, all equipped with the EM-i Super Electric Hybrid system, which delivers a pure electric driving range of 225 km.

On March 20, 2026, DONGFENG NISSAN officially launched pre-sales for the NX8—a mid-to-large-sized new energy SUV centered on the core themes of "Spaciousness, Ultimate Comfort, and Intelligent Technology." This vehicle is quietly rewriting the rules of the game for joint-venture brands within the family vehicle market. It is not an electric vehicle that merely seeks to overwhelm the competition with superior technical specifications; rather, it is a "mobile living room" meticulously tailored to the lifestyle of Chinese families.

On March 20, 2026, MINI officially unveiled the "Electric MINI COOPER Paul Smith Designer Edition" in China. With a limited-time starting price of ¥217,800 RMB, this vehicle distills the fashion philosophy of legendary British designer Paul Smith into a drivable "mobile art collection." This is not an electric vehicle born merely for the sake of technical specifications; rather, it is an immersive expression of individuality, emotion, and a distinct attitude toward life.

On March 19, 2026, JETOUR Auto officially unveiled the 2026 Shanhai L7 "Beyond Edition" in Wuhu, Anhui. With three core advantages—an ultra-long range of 1,300 km, Urban NOA (Navigate on Autopilot) as a standard feature across the entire lineup, and a flexible "5+2" seating configuration—this model redefines the 100,000 RMB-class market for family-oriented plug-in hybrid SUVs. As the flagship model of JETOUR's "Travel+" strategy, the Shanhai L7 Beyond Edition is designed not only for Chinese families but is also poised to become the brand's primary export model as it expands into the European market in 2025.

On March 19, 2026, Xiaomi Auto officially unveiled the new-generation SU7. Centered around four core upgrades—"better looking, better driving, smarter, and safer"—this model comprehensively reshapes the landscape of the mid-to-large-sized pure electric sedan-coupe market. Dubbed by Lei Jun as the "Dream Car that embodies every aspiration," this vehicle not only continues Xiaomi's classic design language but also achieves a leapfrog evolution in its electric powertrain system, intelligent driving capabilities, and luxury experience.

GAC TOYOTA is set to officially launch the 2026 bZ 7 in late March 2026. Positioned as a "D-segment flagship pure-electric sedan," this all-new model redefines the value boundaries of the ¥200,000-class pure-electric sedan market through a core strategy centered on deep technological empowerment by Huawei, global quality endorsement by Toyota, and the comprehensive trickle-down of premium-tier features. It is not a transitional product merely converted from a gasoline platform, but rather an intelligent mobility terminal truly built for the Chinese market, imbued with a global technological vision.

On March 18, 2026, Xiaopeng Motors unveiled the 2026 P7 series, officially introducing the all-new "Max" trim level. This launch marks a comprehensive leap forward in both intelligent capabilities and user experience for the company's flagship coupe lineup. This update is not limited to China; it is simultaneously rolling out across 36 global markets. Guided by the core philosophy of "Advanced Intelligent Driving as Standard, Anxiety-Free Long Range, and a Cabin Like a Mobile Living Room," the series redefines the global standards for mid-to-large-sized electric coupes.

On March 18, 2026, at its "Battery Night" brand gala, CHERY EXEED officially unveiled the all-new EX7—the world's first mass-produced mid-to-large-sized SUV equipped with an aerospace-grade Electro-Mechanical Braking (EMB) system. Starting today, the vehicle is available for "blind pre-orders" (early-stage reservations) for users worldwide. Rather than relying on brand premium alone, the EX7 establishes a new value benchmark for luxury family SUVs in the 200,000-yuan class through a combination of revolutionary EMB braking technology, the advanced "Falcon 700" intelligent driving system, a 30-inch 6K panoramic display, "Zero-Gravity" seats, and an onboard refrigerator.