On September 23, 2025, at the Huawei Harmony Intelligent Mobility Alliance (HIMA) Autumn Product Launch, the 2025 AITO M9 officially debuted its 4-seat luxury version. The extended-range Ultra version is priced at 559,800 RMB, and the pure electric Ultra version at 589,800 RMB. With its "Silver Mist Purple" color, dual zero-gravity seats, and over 50 upgrades, the new vehicle becomes a premium choice for business and family travel.

On September 23, 2025, Shanghai General Motors Wuling officially announced the nationwide pre-sale of the Xingguang 730. Positioned as a "versatile and comfortable 7-seater MPV," the new vehicle boasts a class-leading size with a length of 4910mm and a wheelbase of 2910mm. It offers three powertrain options: gasoline, hybrid, and pure electric, with a pre-sale price range expected between 80,000 and 150,000 yuan. A 1,000 yuan deposit now entitles customers to a 2,000 yuan discount on purchase.

Driven by the "Notice on the Pilot Program for Access and Road Use of Intelligent Connected Vehicles" issued by the Ministry of Industry and Information Technology and other four departments, Zeekr officially announced that the 2026 Zeekr 001 will launch on October 11. The new model integrates advanced connected vehicle and autonomous driving technologies, becoming the first large-sized luxury fastback sedan to meet the technical standards of the "Pilot Program for Access and Road Use of Intelligent Connected Vehicles."

As the first plug-in hybrid model from the smart brand, the smart #5 EHD will open for pre-orders on September 28th. The new model features an EHD super hybrid system combining a 1.5T engine and an electric motor, offering two versions: a standard version (100km pure electric range) and a long-range version (252km CLTC pure electric range). Its combined CLTC range exceeds 1600km, and fuel consumption is as low as 4.4L/100km, directly targeting competitors such as the BYD Tang DM-p and the Leapmotor L3. For price reference, the current all-electric version starts at 239,900 RMB.

On September 22, GAC AION officially launched the updated 2026 model of its AION RT. The new model comes in four configurations, with an official price range of RMB 99,800 to 123,800. After government subsidies, the price ranges from RMB 85,800 to 109,800.

Chang'an Automobile announced on September 22, 2025, that its mid-size SUV, the Qiyuan Q07, will receive a LiDAR-equipped version (unofficial name), aiming to enhance its advanced driver-assistance capabilities through hardware upgrades. The current model comes standard with the L2-level Tianzhu driver-assistance system (pure vision-based system), supporting features such as automatic lane-changing and full-speed adaptive cruise control, with a starting price of 129,800 RMB.

On September 22, 2025, Denza officially unveiled the official images of the N8L, a large, six-seat, luxury SUV, and announced that pre-sales will begin on September 26. As Denza's latest offering for family users, the N8L is built on the e3 platform, combining luxurious space, intelligent technology, and powerful performance, and will compete directly with models like the AITO M8 and Lixiang L8.

On September 22, 2025, BYD officially announced that the launch event for the second-generation Qin PLUS will be held on September 25 at 19:00, themed "Tribute to 2.4 Million Qin Owners." The new model will offer both a DM-i hybrid and a pure electric EV version, continuing the affordable pricing strategy starting from 79,800 RMB. This launch is seen as a key move by BYD to solidify its leadership in the A-segment sedan market.

On September 21, 2025, Chery Electric Vehicles' iCAR brand officially launched the 2026 Super V23 series. The new model comes in five configurations (including the V23 S performance version), with prices ranging from 122,800 to 174,800 yuan. As an annual update, the 2026 V23 features comprehensive upgrades in powertrain, smart technology, and interior details, positioning itself as "the fastest box-shaped SUV in the 100,000 yuan price segment" to challenge the pure electric compact SUV market.

On September 20, 2025, NIO officially launched the all-new 2026 ES8 at NIO Day 2025 in Hangzhou, positioning it as a flagship all-scenario technology SUV. The new model offers three configurations: a six-seater and a seven-seater, with a price ranging from RMB 406,800 to 446,800. With the Battery-as-a-Service (BaaS) option, the starting price drops to RMB 298,800. As the first model to embody the brand's third-generation product design philosophy, "Design for Success," the new ES8 will begin deliveries nationwide on September 21.