On September 20, 2025, NIO officially launched the all-new 2026 ES8 at NIO Day 2025 in Hangzhou, positioning it as a flagship all-scenario technology SUV. The new model offers three configurations: a six-seater and a seven-seater, with a price ranging from RMB 406,800 to 446,800. With the Battery-as-a-Service (BaaS) option, the starting price drops to RMB 298,800. As the first model to embody the brand's third-generation product design philosophy, "Design for Success," the new ES8 will begin deliveries nationwide on September 21.

On September 10, 2025, NIO officially announced that dynamic test drives of the all-new (2026 model) ES8 will begin in 152 cities across China, at over 500 stores and showrooms. As the flagship pure electric SUV built on the NT3.0 platform, the new car will be officially launched and deliveries will begin on September 20th at the NIO Day event at the Hangzhou Convention and Exhibition Center. Pre-sale prices for the vehicle range from RMB 416,800 to RMB 456,800, while battery leasing plans are priced from RMB 308,800 to RMB 348,800.

On August 21, 2025, NIO Motors officially launched the all-new third-generation ES8 and opened pre-orders. This new model, officially called the "all-scenario tech flagship SUV," is built on the NT3.0 platform and is available in three trim levels. Pre-orders start at RMB 416,800 for the vehicle, while BaaS battery leasing starts at RMB 308,800. The new vehicle will officially launch and begin deliveries in late September.

On August 8th, NIO Firefly launched the Aster 1.1.0 update, covering four key areas: the intelligent cockpit, the intelligent companion Lumo, intelligent assisted driving, and enhanced user experience. The updates are as follows:

On July 31, 2025, NIO's sub-brand, Onvo, officially launched its flagship L90. With a striking price starting at RMB 193,900 (with battery leasing option), it significantly lowers the barrier to entry for a 5.1-meter-long, three-row pure electric SUV. With a 3110mm wheelbase, a six-passenger, 10-box cargo capacity, and NIO's network of 3,400 battery swap stations, the new model addresses two key pain points for family users: space anxiety and battery refueling anxiety.

On June 3, NIO President Qin Lihong confirmed at the Shanghai Auto Show that its third brand Firefly (Firefly) will launch a right-hand drive model to enter the UK market before October 2025. This is a key breakthrough for NIO in the right-hand drive market after seven European countries including Austria and Hungary, marking the completion of its European layout of the "Firefly-Alps-NIO" three-brand matrix. Faced with the EU's 31% tariff barrier for electric vehicles, Firefly entered the market with a starting price of 30,000 euros (about 230,000 yuan), which is 50% lower than the threshold of NIO models in the German market.

On May 30, NIO Auto announced that the first version of "NIO World Model NWM" was officially launched, covering more than 400,000 Banyan models in the first batch, and Cedar models (including ET9, new ES6, etc.) will be pushed at the end of June. This upgrade focuses on the field of active safety and launches three industry-first functions, marking the leapfrog evolution of intelligent driving from "freeing hands" to "protecting life".

On May 29, 2025, NIO ONVO announced the completion of the full push of NT.Coconut 1.2.0 (Coconut system). The upgrade was originally scheduled to be released in March, but due to the need to comply with the new regulations of the Ministry of Industry and Information Technology's "Intelligent Connected Vehicle Software Upgrade Management Notice", it was postponed to this month after filing and review.

Recently, with the strict requirements of the Ministry of Industry and Information Technology of China for the safety publicity of automatic assisted driving of smart cars, many Chinese car brands have also followed the policy requirements to further standardize the automatic driving assistance functions of cars. At the launch conference of the new ES6/EC6 in Hefei, NIO Automobile demonstrated the industry's first mass-produced emergency autonomous pull-over parking function. This technology is integrated into the newly released "NIO World Model NWM" architecture. When the system detects that the driver has lost consciousness due to fatigue or sudden illness, it will intervene in three steps: high-frequency sound and light alarm wake-up → automatic deceleration and lane change to the emergency lane → triggering SOS rescue call and unlocking the door. It is worth noting that this function has been launched simultaneously with the new ET5T, new ES6/EC6 and other models, and the first batch of users will get the upgrade through OTA at the end of June.

On May 21, 2025, NIO Automobile officially released official pictures of the new ET5 and ET5T, and announced that the two models will be launched simultaneously on May 25. As the representative of the brand's mid-size pure electric sedan and station wagon, this update focuses on design details and intelligent upgrades to further enhance market competitiveness. At present, consumers who pre-order the new NIO ET5 or ET5T and complete the lock order before June 30, 2025 will enjoy 5 years of free battery replacement service (gift 240 free battery replacement coupons) and 10,000 points after picking up the car.