Amidst the fierce competition in the compact SUV market expected by 2025, Chery Auto will launch two strategic models in the Fulwin X3 series on August 16th: the all-electric Fulwin X3 and the extended-range Fulwin X3L. The series features the iconic "boxy" design language and offers both all-electric and extended-range dual-power options, meeting the dual needs of urban commuting and outdoor exploration.
On August 2, 2025, the roar of engines and applause mingled at Yangtao Plaza in Guangzhou's 1906 Science and Technology Park as the "A Different EXEED - EXEED Trendy Modification Co-creation Season 2" event officially launched the exclusive EXEED ES Extended Range Sport Kit. This official modification package, priced at RMB 6,999 and limited to 200 sets, coincides with the policy window of the Ministry of Industry and Information Technology's "2025 Key Points for Automotive Standardization Work," which strengthens the safety and intelligent standards of new energy vehicles. It has become a new benchmark for performance modification in the smart electric era.
On July 21, Chery officially launched the iCAR V23 series retro modification kits, of which the "full blood kit" is priced at RMB 28,800 (the first 300 sets are discounted to RMB 23,800 for a limited time), including 18 equipment such as electroplated wheels, solid wood decoration, rotating spotlights, etc., which deeply integrate the technological core of electric SUV with retro mechanical aesthetics.
On July 9, Chery iCAR officially announced that the V23 compact electric SUV added two new exterior colors, purple and blue, with an optional price of 2,000 yuan. The new car continues the official guide price range of 109,800-149,800 yuan, and continues to cultivate the young consumer market with the differentiated design of "square box + retro elements".
On July 8, 2025, Chery Automobile's Fulwin series flagship sedan, Fulwin A9L, was officially launched, with an official guide price of RMB 149,900-207,900. This plug-in hybrid model, positioned as the "global true C-class flagship", has become a strategic product for independent brands to impact the high-end market with its 5-meter body, 2,500km+ comprehensive range and 4-second acceleration performance.
On June 26, 2025, Chery Automobile officially started pre-sale of FULWIN A9L. This hybrid sedan, positioned as the "global true C-class flagship", entered the automobile market with a price range of RMB 159,900-229,900, and launched an impact on the high-end market with four core value systems. The new car is based on the ARRIZO Star concept car unveiled at the Shanghai Auto Show, providing a four-seat/five-seat layout. It is scheduled to be launched in early July, and the cumulative orders have exceeded 60,000 units.
On June 18, 2025, Chery EXEED's high-end electric vehicle hybrid model Sterra ET Camping Edition was officially launched, with an official guide price of RMB 252,800. As a derivative version designed for outdoor scenes, the new car retains the flagship-level intelligent configuration while adding an exclusive outdoor package and 2-ton trailer qualification, becoming a unique presence in the current medium and large extended-range SUV market.
On June 10, 2025, Chery Automobile officially launched the Ecology QQ Vitality Edition in the "Small Car Trend Modification Festival" event, with a limited time price of RMB 39,900. As a new player in the pure electric microcar market, the biggest highlight of this car is the addition of fast charging function and optimized slow charging efficiency, directly targeting popular models such as Wuling Hongguang MINIEV.
On June 7, Chery JETOUR officially launched two "special for major customers" models of the 2025 Shanhai L7 - Lexiang version and Shangxiang version, with official guide prices of RMB 215,800 and RMB 223,800 respectively. As a new member of the plug-in hybrid mid-size SUV market, the new Shanhai L7 model retains the current core configuration and has been differentiated and upgraded for specific customer groups.
On June 8, 2025, Chery Automobile officially released the new model of EXEED Yaoguang C-DM hybrid SUV - "LUXEED", with an official guide price of RMB 218,800. As the eighth configuration model of the 2025 Yaoguang C-DM series, the new car lowers the threshold by streamlining some high-end configurations, directly targeting BYD Tang DM, LYNK&CO 08 EM-P and other competitors.
