Mercedes-Benz officially confirmed that the long-wheelbase electric CLA, built on the new MMA platform, will officially launch in October 2025. Pre-orders opened on September 25th, offering two configurations: the 300L Long-Range version (259,000 RMB) and the 300L Long-Range Premium version (299,000 RMB). According to a Mercedes-Benz China executive, the vehicle will feature a smart driving system jointly developed with Momenta, making it a key strategic model for the brand's electrification transformation.

On September 28, 2025, BYD's Formula Leopard brand announced the launch of a new member of the Titanium 3 series – the 501KM RWD Ultra Edition, with a suggested retail price starting from RMB 149,800. Building upon the "Star Wars-inspired" design language and advanced technology of the Titanium 3 series, the new model adds features such as the intelligent D-platform chassis system and a premium DEVIALER audio system, further enhancing its appeal to younger buyers. A limited-time offer of free "Micro-Pearl Pink" and a new "Ice Crystal Blue" paint option are also available.

On September 27, 2025, Wuling Automobile announced the official launch of the 2025 Bin'guo S at the Chengdu Science Fiction Museum. The new model comes in four configurations, with a suggested retail price ranging from 66,800 to 79,800 yuan. After factoring in purchase subsidies, the starting price is as low as 63,800 yuan. As the third model in the Bin'guo family, it targets young users and families for short-distance commuting, boasting a CLTC range of up to 430 km, making it a strong competitor in the 60,000-80,000 yuan pure electric vehicle market.

The highly anticipated flagship new energy SUV from Voyah, the 2026 Voyah Taishan (formerly Voyah FREE), is now open for pre-orders. Built on an industry-leading 800V high-voltage platform, the new model offers both extended-range and pure electric powertrains, with a pre-order price ranging from 459,800 to 599,800 yuan. Early pre-order customers will receive a number of exclusive benefits, and deliveries are expected to begin in the third quarter of this year.

On September 28, 2023, at its brand event in Shanghai, Voyah Automobile announced that pre-orders for its flagship sedan, the Zhuiguang L, are now open. Buyers can enjoy benefits such as a RMB 2,000 discount off the final price (RMB 5,000) and lifetime free basic maintenance. This mid-to-large luxury sedan, based on the MIIT (Ministry of Industry and Information Technology) approval (Announcement No.: HZQ7150PHEVASD), boasts a 5125mm length, Huawei's advanced driver assistance system, and a 63kWh battery, targeting the premium new energy vehicle market.

As a key component of the Denza brand's "twin flagship" strategy, the N8L launched its pre-order campaign on September 26 (priced at RMB 319,800-349,800), positioning itself as a large, safe, and luxurious 6-seater SUV, complementing the technologically advanced flagship N9. With a 5200mm length and 3075mm wheelbase, it offers class-leading interior space. The third-row seats feature 100mm sliding adjustment and heating functions, while 49 storage compartments and a 51L hidden compartment provide flexible and versatile "magic space" solutions.

The Geely Galaxy Xingyao 6 will officially launch pre-sales globally on September 26, 2025, offering five configurations with an official pre-sale price ranging from RMB 85,800 to 118,800. During the National Day holiday period, a limited-time introductory price of RMB 79,800 will be available. Pre-sale customers will receive a RMB 500 discount voucher redeemable for RMB 1,500 off the purchase price, a RMB 5,000 upgrade package, and priority delivery. A special "Priority Delivery Before National Day" benefit is also offered for those planning to travel during the holiday.

On September 26, 2025, Chang'an Mazda officially launched its first global strategic new energy SUV – the EZ-60. Available in both extended-range and pure electric versions, the model offers six configurations with a suggested retail price ranging from 119,900 to 160,900 yuan. Built on Chang'an's EPA platform, the EZ-60 is positioned as a smart mid-size SUV. Its pricing strategy is significantly lower than that of comparable domestic brands, making it the joint venture model with the lowest starting price in the current mid-size new energy SUV market.

On September 26, 2025, Lixiang officially launched its all-new pure electric SUV – the Lixiang i6, positioning it as a "new-generation 5-seater SUV." With a starting price of 249,800 yuan, deliveries of the first batch of vehicles will begin on September 27. The new vehicle boasts superior space, 5C ultra-fast charging, and intelligent features, targeting competitors like the Tesla Model Y.

At his annual press conference on September 25, 2025, Xiaomi Auto CEO Lei Jun officially announced that the Xiaomi YU7 Max achieved a lap time of 1 minute 43.384 seconds, setting a new record as the fastest SUV under 1 million RMB at the Zhejiang International Circuit (ZhS Circuit). This performance surpasses that of traditional performance SUVs like the Lamborghini Urus, ranking 62nd overall at ZhS and 5th in the SUV category. Notably, this record was achieved using standard Michelin PS EV tires (not semi-slick tires), suggesting further potential with racing tires.