Chery iCAR V23 retro kit is on the market, priced at RMB 28,800

22 July 2025

Chery iCAR V23 Retro Kit

On July 21, Chery officially launched the iCAR V23 series retro modification kits, of which the "full blood kit" is priced at RMB 28,800 (the first 300 sets are discounted to RMB 23,800 for a limited time), including 18 equipment such as electroplated wheels, solid wood decoration, rotating spotlights, etc., which deeply integrate the technological core of electric SUV with retro mechanical aesthetics.

Chery iCAR V23 Retro Kit

Three core modification plans

Basic package (RMB 4,000)

Military-grade matte green car cover: seven layers of high-temperature baking process presents amber texture, and anti-glare treatment meets military standards;

Modular retro front grille: quick-release design supports 10-minute self-replacement and optimizes the motor heat dissipation structure;

Advanced package (RMB 8,000)

19-inch AT all-terrain tire: the carcass reinforcement design improves the grip of non-paved roads by 30%;

Roof platform package: load-bearing capacity up to 150kg, integrated searchlight bracket connection mouth;

Full-blood kit (28,800 yuan)

Wooden front bumper: ship-grade anticorrosive wood + nano coating;

Adjustable hood spotlight: 320 meters of illumination distance, support for central control screen pitch angle adjustment;

Model hardcore foundation

Dimensions: 4220×1915×1845mm, wheelbase 2735mm, 43° approach angle/41° departure angle, four-wheel drive version ground clearance 210mm;

Power configuration: dual-motor four-wheel drive version 211 horsepower, 6.9 seconds to break 100; 501km CLTC endurance supports 30 minutes of fast charging (30%-80%);

Smart cockpit: 15.4-inch 2.5K screen + Snapdragon 8155 chip, AR-HUD replaces the traditional instrument panel;

Market positioning analysis

Chery iCAR V23 retro kit targets young off-road enthusiasts and solves the compliance problem of modified vehicles through the front-mounted optional mode. Compared with third-party modifications, the official modification price premium is about 15%, but it includes lifetime warranty and worry-free annual inspection services. It is worth noting that the total price of the top-end model after adding the full-blood kit is close to 200,000, forming a cross-competition with second-hand hard-core fuel off-road vehicles.

Comments

iCAR V23's retro strategy successfully combines electrification with sentimental consumption, and its modular design is particularly eye-catching. However, the brightness of the spotlight may exceed the traffic regulations, and users are advised to choose carefully according to the usage scenario.

Users who like Chery iCAR V23 retro kits and cars are welcome to contact us to obtain the export price of this kit.

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