On September 22, 2025, Denza officially unveiled the official images of the N8L, a large, six-seat, luxury SUV, and announced that pre-sales will begin on September 26. As Denza's latest offering for family users, the N8L is built on the e3 platform, combining luxurious space, intelligent technology, and powerful performance, and will compete directly with models like the AITO M8 and Lixiang L8.

On September 22, 2025, BYD officially announced that the launch event for the second-generation Qin PLUS will be held on September 25 at 19:00, themed "Tribute to 2.4 Million Qin Owners." The new model will offer both a DM-i hybrid and a pure electric EV version, continuing the affordable pricing strategy starting from 79,800 RMB. This launch is seen as a key move by BYD to solidify its leadership in the A-segment sedan market.

On September 17th, BYD's premium brand Denza officially launched the 2026 model of its N9 SUV. The new model comes in three configurations: Prestige (389,800 yuan), Elite (409,800 yuan), and Flagship (449,800 yuan). All models feature BYD's e-Platform 3.0 technology, the C-DM intelligent suspension system, and the advanced DiLink 150 in-car infotainment system. Notably, actress Gao Yuanyuan was chosen as the brand ambassador, whose image of "rational technology and aesthetic beauty" perfectly aligns with the vehicle's positioning.

On September 16, 2025, BYD's Changan Network announced the addition of a 175km all-electric range option to the Tang DM-i Intelligent Driving Edition. The official starting price is 179,800 yuan, with a 10,000 yuan trade-in incentive (available until the end of October), bringing the actual price down to 159,800 yuan. This new version, with its enhanced range, intelligent features, and luxury amenities, represents the most comprehensive Tang DM-i model in the brand's history.

On September 15, 2025, BYD officially launched the 2026 SEALION 07DM-i, a mid-size plug-in hybrid sedan. Available in four trim levels, the SEALION 07DM-i has an official suggested retail price of RMB 149,800 to 186,800. Built on a new-generation plug-in hybrid platform, the new model features comprehensive upgrades in five key areas: exterior design, intelligent driving, range, comfort features, and safety technology. Six additional benefits are also available.

On September 15, 2025, BYD's premium brand, Denza Auto, officially released official renderings of "Green Hua Silver," the fourth new color of its 2026 N9 flagship SUV. Following the previously announced Blue Chen Silver, Purple Rong Gold, and Red Ya Gold, this color will launch simultaneously with the facelifted model on September 17th, further enhancing its "technological aesthetic" product portfolio.

On September 12th, BYD announced the launch of the 2026 Seal 07 DM-i on September 15th. The car has been arriving in dealerships and was unveiled at the Chengdu Auto Show on August 29th.

On September 10th, BYD Auto officially announced that the 2026 Denza N9 will hold a launch event on September 17th, and has invited renowned actress Gao Yuanyuan to serve as its spokesperson. The official slogan, "One Side Elegant, The Other Side Dazzling," echoes the model's positioning as a "technologically safe and versatile SUV," highlighting its dual attributes of luxury and performance.

On August 29, 2025, at the Chengdu International Auto Show, BYD's premium brand, Denza, officially launched its new D9 series models—the Supreme Edition and Premium Airline Models. Available in four trim levels, the new models have an official suggested retail price range of RMB 309,800 to RMB 459,800. As a significant upgrade to the flagship MPV lineup, the new models add over 200 luxury technology features to the existing flagship model, further solidifying its leading position in the premium MPV market.

On August 29, 2025, BYD officially launched the Qin L EV 545KM Yunnian edition at the Chengdu International Auto Show. Its official suggested retail price is RMB 139,800, and it also offers a limited-time Qixi Festival carnival price of RMB 129,800. The limited-time promotion will last until September 30. The newly launched Yunnian model features several upgrades over the existing top-of-the-line model, becoming the only model in its class equipped with both the Yunnian-C intelligent damping body control system and the TBC high-speed tire puncture control system.