On June 3, NIO President Qin Lihong confirmed at the Shanghai Auto Show that its third brand Firefly (Firefly) will launch a right-hand drive model to enter the UK market before October 2025. This is a key breakthrough for NIO in the right-hand drive market after seven European countries including Austria and Hungary, marking the completion of its European layout of the "Firefly-Alps-NIO" three-brand matrix. Faced with the EU's 31% tariff barrier for electric vehicles, Firefly entered the market with a starting price of 30,000 euros (about 230,000 yuan), which is 50% lower than the threshold of NIO models in the German market.
Design language: The body length is less than 4 meters, but it achieves ultra-high recognition through the capsule-shaped smoked black panel and trio headlights (front/rear symmetrical 6-light group), and the interior is made of renewable fabrics and solvent-free PU leather environmentally friendly materials.
Space performance: 4003×1781×1557mm body with 2615mm wheelbase, space utilization rate of 68.2%, equipped with 92L front trunk + 335L trunk, surpassing the same level of fuel vehicles.
Intelligent safety: standard 9 airbags, L2+ level assisted driving (Horizon Journey 5 chip), body steel and aluminum hybrid materials account for 83.4%, torsional rigidity reaches 35700Nm/deg.
Energy replenishment plan: Initial support charging mode (CLTC endurance 420km), BaaS battery leasing service will be launched in August, domestic price can be reduced to 80,000 yuan; the European market will be connected to the fifth-generation battery swap station in the future.
NIO will work with local partners such as Hedin Mobility to establish a service network in Belgium, Luxembourg and other countries. In response to EU tariffs, Firefly responds with a "technology premium" strategy - its intelligent driving system and battery swap technology constitute a differentiated advantage, and the design deliberately targets European classic small cars such as MINI to enhance emotional resonance. The UK market has become a strategic springboard due to the exemption of tariffs on Chinese electric vehicles, and will form price complementarity with Ledao L60 in the future.
Firefly fills the gap in NIO's European products with the positioning of "fine small car". Its success or failure will directly affect NIO's goal of doubling sales in 2025. If the BaaS model is implemented as scheduled, it may be able to replicate the domestic "low price and high configuration" strategy and rewrite the competition landscape of A0-class electric vehicles in Europe.
Introduction and parameters of NIO Firefly: https://wcevcar.com/en/car/nio-firefly-2025
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