Leapmotor D19 to Officially Launch on October 16

19 September 2025

Leapmotor D19

1. Flagship Positioning and Design Language

As the first full-size SUV in Leapmotor's D series, the Leapmotor D19 features a two-tone body, flush side windows, iconic "large-diameter" wheels, and a robust, boxy silhouette. The LiDAR sensor on the roof and advanced sensing hardware on the fenders highlight its high-level autonomous driving capabilities. The front fascia continues the family design language with a closed grille and split headlights, while the minimalist, single-line taillights enhance brand recognition.

Leapmotor D19

2. Superior Features and Space

Smart Hardware: Confirmed to feature Qualcomm Snapdragon 8797 dual-chip architecture for advanced in-cabin and driving functions, supporting L3-level autonomous driving;

Powertrain Options: The all-electric version comes standard with a front trunk, while a range-extended version is also in development, balancing range and practicality;

Size Comparison: The vehicle length is expected to exceed 5 meters, targeting direct competitors such as the AITO M9 and Li L9.

3. Pricing Strategy and Market Ambitions

Leapmotor aims to enter the luxury SUV market with a price range of 250,000-300,000 RMB, continuing its "high-spec, low-price" strategy. CEO Zhu Jiangming emphasizes that the vehicle will offer "ultra-luxury features at a non-luxury price," with top-of-the-line hardware like LiDAR and dual Orin-X chips as standard across the entire lineup. Production and deliveries are planned for Q1 2026, potentially reshaping the 300,000 RMB segment of the smart SUV market.

Industry Perspective

The launch of the Leapmotor D19 reflects the trend of Chinese emerging automakers striving for premium positioning. Its dual powertrain approach (range-extended and all-electric) and fully in-house developed autonomous driving system addresses range anxiety and provides ample space for future OTA upgrades. The upcoming L3-level autonomous driving standard from the Ministry of Industry and Information Technology (MIIT) further strengthens the market competitiveness of vehicles like the D19 with its high hardware redundancy.

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