Market Analysis of the 2025 Leapmotor B01

16 December 2025

The 2025 Leapmotor B01, launched at the end of July 2025, achieved cumulative sales of 36,520 units in August, September, and October, averaging over 12,000 units per month—equivalent to one vehicle sold every 3-4 minutes. More notably, over 90% of its users are individual customers, successfully shedding its ride-hailing image. Owner demographics show that 72% are under 35 years old, and 48% are female, demonstrating its popularity among younger consumers.

2025 Leapmotor B01

1. Core Vehicle Advantages

Leading Intelligent Configuration in its Class

Standard features include active braking and lane keeping assist system.

360° panoramic imaging + transparent imaging

Full-speed adaptive cruise control

Automatic parking assist

12 ultrasonic radars

Qualcomm 8155 chip + Sentry Mode

Rich and Practical Range Options

430km version: Meets daily commuting needs

550km version: Balances range and price

650km version (Highly Recommended): Longer range, battery supplier is CATL

Balanced and Reliable Powertrain

All models feature rear-engine, rear-wheel drive layout

Front MacPherson strut + rear multi-link independent suspension

Supports fast charging, charging time from 30% to 80% is less than 20 minutes

2025 Leapmotor B01

2. Precisely Targeted User Group

According to owner profiles:

72% of owners are under 35 years old

48% of owners are female

This user distribution demonstrates the appeal of its stylish design and easy-to-drive features to young users.

2025 Leapmotor B01

3. Comparison with Competitors

Compared to other models in the same price range:

Compared to the Xpeng MONA M03: Lower price, rich intelligent features even in the entry-level version.

Compared to the BYD Qin PLUS EV: The design better suits the aesthetics of young people, and the configuration is more sincere.

4. Areas for Improvement

Rear seat space is average: For a passenger who is 186cm tall, there is 3 fingers of legroom and 1 finger of headroom in the rear.

Interior design is similar: The interior style is very similar to other new energy vehicles.

5. Vehicle Version Selection Recommendations

89,800 RMB 430 Comfort Edition: Suitable for users who only need daily commuting.

95,800 RMB 550 Comfort Edition: Upgraded range, improved cost-effectiveness.

103,800 RMB 550 Enjoy Edition (Recommended): Comprehensive upgrade in power configuration.

109,800 RMB 650 Enjoy Edition (Highly Recommended): CATL battery + longer range.

Summary:

The 2025 Leapmotor B01, with its ultra-low starting price of 89,800 RMB and rich intelligent configuration as standard across the entire series, sets a new value benchmark in the 100,000 RMB pure electric sedan market. While there's still room for improvement in rear passenger space, its well-rounded product performance and precise market positioning make it a top choice for young consumers with limited budgets who prioritize quality. With the continued development of the new energy vehicle market, the Leapmotor B01 is expected to maintain its leading position in the highly competitive compact pure electric sedan segment.

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