After its debut at the 2025 Guangzhou Auto Show, the 2026 Audi E5 Sportback's special edition model – the Performance quattro – quickly became the focus of market attention thanks to its powerful product features and the "more features at no extra cost" approach. It aims to provide users with a "flawless" vehicle that is comprehensively balanced in design, performance, intelligence, and luxury. So, in the highly competitive 300,000 RMB electric vehicle market, what makes this model with Audi's quattro DNA so appealing? This article will provide a detailed analysis based on the latest reports.
On September 16, 2025, SAIC AUDI officially launched its first strategic model, the E5 Sportback. Built on the advanced digitized platform jointly developed by SAIC and AUDI, the vehicle offers both two-wheel and four-wheel drive options. With a price range of 235,900 to 319,900 RMB (after a 10,000 RMB insurance discount, the price falls into the 220,000 RMB segment), it has caused a stir in the market. Within 30 minutes of its launch, over 10,153 orders were received. All models come standard with lifetime free panoramic assisted driving service, and deliveries have begun.
Recently, photos of the next-generation AUDI Q3 Sportback coupe SUV have surfaced. This luxury compact SUV, blending sporty aesthetics with practicality, is about to undergo a comprehensive upgrade. According to information filed with China's Ministry of Industry and Information Technology and overseas media reports, the new model boasts significant improvements in exterior design, technological features, and powertrain, and will also offer plug-in hybrid powertrain. It is expected to be officially launched in the fourth quarter of 2025.
On August 18, 2025, the SAIC AUDI brand officially launched pre-sale services for the E5 Sportback, its first strategic model. Four trim levels are available, with pre-sale prices ranging from RMB 235,900 to RMB 319,900. As the first German luxury pure electric coupe to break the RMB 300,000 price mark, it is built on a Sino-German Advanced Digital Platform (ADAP). Utilizing a forward-thinking R&D model, the German team led chassis tuning (including rear-wheel steering and the quattro all-wheel drive system), while the Chinese team oversaw intelligent development.
On August 7, 2025, the FAW-Audi Q6L e-tron family was launched at the Hangzhou Science and Technology Week event. The family includes the Q6L e-tron and Q6L Sportback e-tron models, with a limited-time exclusive price range of RMB 348,800 to RMB 398,800. As Audi's first domestically produced model based on the PPE luxury pure electric platform, the new car combines German refinement with localized Chinese expertise, achieving breakthroughs in three core areas: range, intelligence, and fuel efficiency.
August 6, 2025 – SAIC Motor Corporation Limited (SAIC) and AUDI today announced that pre-orders for the E5 Sportback, the brand's first strategic model, will officially begin on August 18. Built on the Sino-German Intelligent Digital Platform (ADP), this mid-size pure electric coupe challenges competitors like the Tesla Model 3 and NIO ET5T with its 800V high-voltage architecture, 0-60 km/h acceleration in 3.4 seconds, and a range exceeding 700km.
