On August 29, 2025, at the Chengdu International Auto Show, BYD's premium brand, Denza, officially launched its new D9 series models—the Supreme Edition and Premium Airline Models. Available in four trim levels, the new models have an official suggested retail price range of RMB 309,800 to RMB 459,800. As a significant upgrade to the flagship MPV lineup, the new models add over 200 luxury technology features to the existing flagship model, further solidifying its leading position in the premium MPV market.

On August 29, 2025, BYD officially launched the Qin L EV 545KM Yunnian edition at the Chengdu International Auto Show. Its official suggested retail price is RMB 139,800, and it also offers a limited-time Qixi Festival carnival price of RMB 129,800. The limited-time promotion will last until September 30. The newly launched Yunnian model features several upgrades over the existing top-of-the-line model, becoming the only model in its class equipped with both the Yunnian-C intelligent damping body control system and the TBC high-speed tire puncture control system.

BYD officially announced on August 29, 2025, that its Dolphin pure electric car will be available in two new two-tone color options: Peach Pink/Dolphin White and Arctic Blue/Obsidian Black. This color upgrade will provide more personalized options for young consumers and further enrich the Dolphin product line.

BYD recently launched three new exterior colors and one new interior color for its popular all-electric Dolphin Smart Driving Edition, further expanding consumer customization options. These new color options include:

On August 26, 2025, BYD's premium brand, Yangwang Auto, announced that its flagship supercar, the Yangwang U9 engineering test vehicle, had officially broken the world electric car speed record, reaching a top speed of 472.41 km/h. This milestone achievement not only surpasses the previous Chinese speed record of 391.94 km/h set by the same model last year, but also marks a technological breakthrough for the Chinese automotive industry in the supercar sector.

BYD recently announced that the 2026 SEAL 07 DM-i will officially debut at the 2025 Chengdu Auto Show on August 29th. As a redesigned model, the new model features significant upgrades in exterior design, intelligent driving, and interior features. In particular, it features a new roof-mounted LiDAR radar system, which is expected to be equipped with BYD's latest "Eye of God-B" driver assistance system.

On August 15, 2025, BYD officially announced a large-scale OTA upgrade for the entire Song L DM-i and Song Pro DM-i models. This upgrade covers three core areas: intelligent driving, parking assistance, and human-machine interaction, and includes 23 new and optimized features. As BYD's leading plug-in hybrid SUV, this upgrade further strengthens the Song family's technological leadership in the 150,000 RMB segment.

On August 5, 2025, BYD officially announced the completion of a major upgrade to its fifth-generation DM technology, reducing NEDC fuel consumption to 2.6L/100km, a further 10% reduction compared to the 2.9L version released in May 2024. The technology has also been certified by the National Automotive Quality Inspection and Testing Center (Guangdong). This breakthrough marks the official entry of Chinese hybrid technology into the "2.5L fuel consumption era," continuing its global lead in plug-in hybrid technology development.

On July 24, 2025, BYD Ocean Network's new masterpiece SEALION 06 was officially launched, launching 5 configurations of DM-i plug-in hybrid and EV pure electric versions, with a price range of RMB 139,800-163,800. The car is built on the e platform 3.0 Evo, with a body size of 4810×1920×1675mm and a wheelbase of 2820mm. It achieves a leading space utilization rate in its class with a passenger compartment ratio of 61%.

BYD Ocean Series new mid-size SUV Sealion 06 has been confirmed to be officially launched on July 24, 2025. The new car will simultaneously launch the DM-i plug-in hybrid version and the EV pure electric version, with a pre-sale price range of RMB 160,000-200,000. As a strategic model built on the fifth-generation DM technology and e-platform 3.0 Evo, Sealion 06 enters the mainstream family market with the "all-round top flow" positioning, and its competitors are directly targeting popular models such as Leapmotor C10 and Deep Blue S07.