On September 10th, BYD Auto officially announced that the 2026 Denza N9 will hold a launch event on September 17th, and has invited renowned actress Gao Yuanyuan to serve as its spokesperson. The official slogan, "One Side Elegant, The Other Side Dazzling," echoes the model's positioning as a "technologically safe and versatile SUV," highlighting its dual attributes of luxury and performance.
The 2026 model will be available in two two-tone color schemes: "Purple Gold" and "Red Elegant Gold." The gilded waistline design is officially described as "refined and noble." The existing four single-color paint schemes (Xuan Jing Mo and Xue Yu Ying) and two interior color schemes will remain.
Continuing the current plug-in hybrid system:
2.0T engine (maximum power 207 horsepower) + three electric motors (total power 680 kilowatts)
CLTC pure electric range of 200 km, combined range of 1,300 km
Supports 19-minute fast charging, with an average user charging frequency of 5 days.
Yisanfang Platform: Enables extreme maneuvers such as crab mode and compass turns, and the rear-wheel steering system significantly enhances agility.
Yunnian-A air suspension + Tianshenzhiyan B intelligent driving system balance comfort and advanced driver assistance.
Optional Lingyuan fast-charging version of the vehicle-mounted drone (Dajiang AIR3S customized version) expands outdoor applications.
Price range: RMB 389,800-449,800 (referenced to the current suggested retail price).
Target Audience: 54% are from families with multiple children, 95% of these buyers previously owned luxury brands, and 70% of owners hold a bachelor's degree or higher.
Competitive Comparison: BYD enters the high-end SUV market with its differentiated advantages of "technology and safety," and boasts a leading overall range among plug-in hybrid vehicles in its class.
From January to June 2025, BYD leads the new energy vehicle market with a 30.9% market share. As the brand's flagship, the Denza N9's plug-in hybrid technology aligns with the current industry trends of lithium iron phosphate batteries (75% market share) and the rise of extended-range electric vehicles. The launch of this new vehicle will further strengthen BYD's presence in the high-end new energy vehicle market.
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