On March 20, 2026, MINI officially unveiled the "Electric MINI COOPER Paul Smith Designer Edition" in China. With a limited-time starting price of ¥217,800 RMB, this vehicle distills the fashion philosophy of legendary British designer Paul Smith into a drivable "mobile art collection." This is not an electric vehicle born merely for the sake of technical specifications; rather, it is an immersive expression of individuality, emotion, and a distinct attitude toward life.
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Configuration Category |
2026 Electric MINI Cooper Paul Smith Designer Edition |
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Official guide price |
217,800 yuan |
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Limited-time offer price |
217,800 yuan(including zero purchase tax) |
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Powertrain |
Single-motor rear-wheel drive (based on MINI COOPER SE) |
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Motor power |
160kW (218 hp ) |
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Peak torque |
330 N · m |
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0-100km /h acceleration |
7.1 seconds |
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Battery capacity |
51.5kWh ternary lithium battery |
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CLTC pure electric range |
463km |
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Charging speed |
Fast charging from 10% to 80% takes approximately 30 minutes. |
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Vehicle dimensions |
3797×1745×1531mm |
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wheelbase |
2495mm |
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Curb weight |
Approximately 1450kg |
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Drive type |
Front-engine, front-wheel drive |
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Intelligent systems |
MINI OS 9 + OTA remote upgrade |
Note: The entire model range comes standard with driving safety assistance systems, automatic parking assistance, 10-way power-adjustable sports seats, interactive LED headlights, and a digital key.
Every inch of this vehicle's surface conceals Paul Smith's signature touch.
2.1 Bodywork:
The primary body colors offered include "Parchment White" (a tribute to the classic 1959 MINI), "Dawn Grey," and "Midnight Black." These are paired with either a "Nottingham Green" roof or a "Multi-Colored Stripe" roof, creating a total of six exclusive color combinations.
Nottingham Green—the signature color of the designer's hometown—is applied to the side mirrors, grille surround, and wheel center caps; it is a subtle yet omnipresent detail.
2.2 Wheels:
Featuring 18-inch "Phantom Black" aluminum alloy wheels, the center caps are laser-engraved with Paul Smith's handwritten signature, while the rear tailgate badge bears the Chinese inscription "Paul Smith."
2.3 Welcome Ceremony:
The moment the doors are unlocked, a handwritten "Hello" is projected onto the ground—like a soft greeting from an old friend.
The door sill plates are engraved with the designer's famous quote: "Every day is a new beginning."
2.4 Interior:
Dashboard: Features a dark-toned striped fabric created using a digital knitting process. Rather than traditional trim panels, it utilizes a lightweight, low-VOC, and thermally optimized "breathable" material—a design that won the Overall Grand Prize at the 2025 SPE Automotive Innovation Awards.
Seats: Upholstered in "Nightshade Blue" Vescin eco-friendly leather, featuring an embroidered Paul Smith signature; the texture is as refined to the touch as high-end couture.
Steering Wheel: Adorned with a hand-woven, multi-colored binding tape comprising 10 distinct hues—each color thread sourced directly from Paul Smith’s fashion collections.
Floor Mats: Feature a hand-painted "Lucky Rabbit" motif, serving as the designer's personal totem.
2.5 Interactive Experience:
Central OLED Circular Display: Pre-loaded with three exclusive dynamic wallpapers that shift in tandem with the driving mode, allowing colors to flow and change just like shifting moods.
Ambient Lighting: Diffuses softly through the knitted fabric, creating a gentle, "breathing" halo effect that feels neither cold to the touch in winter nor hot against the skin in summer.
You aren't just buying a car; you are collecting a mobile fashion statement.
Craftsmanship Revolution: While traditional automotive interiors rely on molds for mass production, this interior generates its textures directly via digital knitting programs. This eliminates the need for mold modifications, making true "haute couture" craftsmanship achievable at mass-production scale.
Emotional Premium: The 8,000 RMB price difference involves no battery swaps or motor upgrades—instead, it delivers 26 specific details designed to bring a knowing smile to your face.
Collectibility: MINI guarantees the supply of these exclusive components for at least 12 years, ensuring that your "artistic ride" never loses its luster.
Currently, this model has officially launched only in the Chinese market; the global MINI website has not yet updated its model pages to include this vehicle.
There are currently no plans for a European market launch; however, its distinctive design language has already captured the attention of international fashion media. *Wallpaper* hailed it as "the most poetic automotive collaboration of 2026," while *Car and Driver* remarked: "It doesn't strive to be the fastest, but it is undoubtedly the one you’ll want to photograph the most."
The 2026 Electric MINI Cooper Paul Smith Designer Edition achieves its most rebellious expression through the utmost restraint. It does not seek to dominate with sheer driving range, nor does it rely on flashy autonomous driving technology; instead, through a single colored ribbon, a solitary rabbit, and a handwritten slogan, it redefines the very concept of "luxury"—true luxury lies in making every startup feel like opening a love letter from the designer.
