The Formula Leopard Titan 3 is BYD's entry-level all-electric SUV under the Formula Leopard brand, positioned as a "tech-savvy SUV" emphasizing personalization and high cost-effectiveness. It offers five versions, priced between RMB 133,800 and 193,800. The rear-wheel-drive Max version (RMB 139,800) is considered a "real bargain" by owners, featuring standard ventilated seats, a 15.6-inch screen, and other practical features, offering outstanding value. While the top-of-the-line Ultra version comes equipped with a Devialet sound system and a car refrigerator, most users believe these features will be used less frequently.

At the BYD Formula Leopard Autumn Launch Conference on October 20th, the 2026 Leopard 5 Long-Range Edition and the 2025 Leopard 8 Five-Seater Edition were officially launched. The Leopard 5 Long-Range Edition is available in four configurations, priced between RMB 269,800 and RMB 329,800; the Leopard 8 Five-Seater Edition offers two configurations, priced between RMB 379,800 and RMB 399,800. This new product launch further expands the brand's product offerings in the RMB 250,000-400,000 price range, and now offers the Leopard 8 in all three seating configurations: five-, six-, and seven-seat.

The BYD Formula Leopard brand will hold its autumn product launch event on October 20th, 2025, officially unveiling the Leopard 5 Long-Range Edition and the Leopard 8 Five-Seater Edition. Both models are built on the BYD DMO super hybrid platform, with "long range + strong performance + intelligent off-road" as their core selling points, further expanding the market for new energy hardcore SUVs.

On September 28, 2025, BYD's Formula Leopard brand announced the launch of a new member of the Titanium 3 series – the 501KM RWD Ultra Edition, with a suggested retail price starting from RMB 149,800. Building upon the "Star Wars-inspired" design language and advanced technology of the Titanium 3 series, the new model adds features such as the intelligent D-platform chassis system and a premium DEVIALER audio system, further enhancing its appeal to younger buyers. A limited-time offer of free "Micro-Pearl Pink" and a new "Ice Crystal Blue" paint option are also available.

On September 9, 2025, the BYD Formula Leopard brand's all-new mid-to-large SUV, the Titan 7, officially launched. Prices range from RMB 179,800 to RMB 219,800. Four trim levels are available, all equipped with a 1.5T plug-in hybrid system. Positioned as a "large five-seater," it targets the RMB 150,000 to 250,000 market segment.

BYD's high-end new energy vehicle brand, Formula Leopard, announced that the second model in its Titanium series, the Titanium 7, will officially launch on September 9th. Displays have already been completed in over 300 stores nationwide. Positioned as a mid-to-large-sized 5-seater SUV, the new model measures 4999×1995×1865mm (1956mm height for the drone version), has a wheelbase of 2920mm, and boasts approach and departure angles of 24° and 25°, respectively. It utilizes a monocoque structure. According to information filed with the Ministry of Industry and Information Technology and dealerships, the starting price may fall below RMB 250,000, with the main model priced between RMB 280,000 and 320,000.

On the evening of July 27, a sudden torrential rainstorm hit North China, and severe waterlogging occurred in many places. A group of rescue pictures circulated on social media attracted attention: several BYD Formula Leopard cars waded through the water to transfer the trapped people. Its excellent off-road performance and the spontaneous rescue behavior of the car owners won wide praise.

On May 20, 2025, BYD Automobile's high-end new energy brand Formula Leopard announced that it had delivered its 100,000th vehicle, and ranked among the top 3 new power brands in terms of delivery speed in just 18 months. This achievement marks a new height in the market recognition of China's hard-core new energy vehicles, and also confirms BYD's technological leadership in the segment.