On September 17th, BYD's premium brand Denza officially launched the 2026 model of its N9 SUV. The new model comes in three configurations: Prestige (389,800 yuan), Elite (409,800 yuan), and Flagship (449,800 yuan). All models feature BYD's e-Platform 3.0 technology, the C-DM intelligent suspension system, and the advanced DiLink 150 in-car infotainment system. Notably, actress Gao Yuanyuan was chosen as the brand ambassador, whose image of "rational technology and aesthetic beauty" perfectly aligns with the vehicle's positioning.

On September 19, 2025, the all-new 2026 Deepal S07, Deepal's mid-size SUV, will officially launch. Pre-orders are currently open, with prices ranging from 156,900 to 173,900 RMB. It offers both range-extended and pure electric powertrains, and comes standard with Huawei's Kunpeng ADS SE intelligent driving system and Qualcomm Snapdragon 8295P chip, aiming to disrupt the mainstream market with its "intelligent accessibility for all" concept.

As Zeekr's first full-size luxury SUV, the Zeekr 9X is positioned as a "technology flagship." With a pre-sale price of 479,900 to 569,900 RMB, it targets the high-end market and will officially launch on September 29, 2025. Built on the upgraded SEA architecture, it measures 5200×2000×1800 mm (length, width, height) with a 3100 mm wheelbase, offering 6/7-seat configurations and emphasizing a premium-class interior space.

In September 2025, GAC Trumpchi officially announced the pre-sales of the 2025 model of its Xiangwang S9 Qiankun SUV, positioning it as a "flagship smart SUV for large families in the 250,000 yuan price segment." All models come standard with three core features: Huawei Qiankun ADS 4 Max intelligent driving system, HarmonySpace 5 smart cockpit, and CATL's 44.5kWh Xiaoyao super-range hybrid battery. The pre-sale price ranges from 259,900 to 289,900 yuan, with deliveries planned to begin on September 21. To date, the vehicle has received over 40,000 orders, becoming a phenomenal product in the mid-to-high-end new energy SUV market.

The all-new Geely Galaxy Xingyao 6 hybrid sedan will officially begin pre-sales on September 26. As a strategic model for the brand to enter the mainstream family sedan market, the new vehicle boasts four key advantages—125km pure electric range, 2.8L/100km fuel consumption, a class-leading length of 4806mm, and the advanced intelligent driving system "Chili Horizon H3"—aiming to compete with rivals like the BYD Qin L DM-i and become the "national favorite" hybrid sedan.

On September 16, 2025, SAIC AUDI officially launched its first strategic model, the E5 Sportback. Built on the advanced digitized platform jointly developed by SAIC and AUDI, the vehicle offers both two-wheel and four-wheel drive options. With a price range of 235,900 to 319,900 RMB (after a 10,000 RMB insurance discount, the price falls into the 220,000 RMB segment), it has caused a stir in the market. Within 30 minutes of its launch, over 10,153 orders were received. All models come standard with lifetime free panoramic assisted driving service, and deliveries have begun.

On September 16, 2025, HIMA (Harmony Intelligent Mobility Alliance) officially launched its first touring SUV, the STELATO S9T, offering four models with both extended-range and pure electric powertrains. Prices range from 309,800 to 369,800 yuan, a reduction of up to 18,200 yuan from the pre-sale price. As a strategic model resulting from the deep collaboration between Huawei and BAIC, the new vehicle features Huawei's ADS 4 intelligent driving system, equipped with 36 high-precision sensors (including 4 LiDARs and 5 4D millimeter-wave radars), achieving L4-level autonomous driving capabilities. Yuchengdong, Chairman of Huawei's Consumer BG, emphasized, "This is the culmination of our flagship 9-series technology, and its price is truly disruptive to the traditional touring SUV market."

On September 16, 2025, BYD's Changan Network announced the addition of a 175km all-electric range option to the Tang DM-i Intelligent Driving Edition. The official starting price is 179,800 yuan, with a 10,000 yuan trade-in incentive (available until the end of October), bringing the actual price down to 159,800 yuan. This new version, with its enhanced range, intelligent features, and luxury amenities, represents the most comprehensive Tang DM-i model in the brand's history.

Chery Auto announced that the 2026 Tiggo 9 will launch on September 27. The new model will feature updates to its exterior and interior design. For comparison, the current Tiggo 9 gasoline version has a price range of 152,900 to 203,900 RMB; the current 2025 Tiggo 9 C-DM has a price range of 165,900 to 175,900 RMB.

Liuzhou Wuling New Energy Vehicle Co., Ltd., a subsidiary of China's Guangxi Automobile Group, officially launched its passenger car brand "Aishang" today (September 16, 2025), targeting the young and fashionable new energy vehicle market. The brand plans to launch a range of models, including sedans, SUVs, and MPVs, within three years based on three proprietary technology platforms: microcars (A00-segment), small cars (A0-segment), and compact cars (A-segment). The first product, the A100C pure electric microcar, will launch on September 26th.