On June 26, 2025, Harmony LUXEED officially announced today that the LUXEED brand will launch a subsidy policy for all models from now on, with a direct cash reduction of RMB 20,000, plus a car purchase benefit of up to RMB 60,000, and the comprehensive discount strength reaches the annual peak. This promotion covers a total of 9 models in the LUXEED S7 series and R7 series, and the event is valid until July 31.
Cash reduction
All models are directly reduced by RMB 20,000, and the starting price of the LUXEED new S7 is reduced to RMB 209,800, and the R7 extended-range version is reduced to RMB 279,800.
Car purchase benefits package
Includes a RMB 10,000 optional fund, zero-gravity seat discounts and intelligent driving function upgrades, with a total value of RMB 60,000.
Compatible with the national replacement subsidy (up to RMB 15,000) and scrapping and renewal policies.
LUXEED R7 extended range version
Equipped with 53.4kWh battery, CLTC comprehensive range of 1673km, pure electric range of 360km, supports 800V supercharging (5 minutes of energy replenishment of 215km).
LUXEED New S7 Ultra Sports Edition
Equipped with 100kWh battery pack, nominal range of 703km, integrated Huawei ADS 3.0 intelligent driving system, and supports urban NCA function.
This promotion coincides with the implementation of the new regulations of the Ministry of Industry and Information Technology of China to strengthen the access management of intelligent connected vehicles (issued in March 2025), requiring automakers to improve the safety of OTA upgrades and the transparency of intelligent driving systems. As a brand empowered by Huawei technology, Harmony LUXEED's LUXEED series all meet the mandatory standards for three-electric safety and intelligent cockpit in the "Key Points for Automobile Standardization Work in 2025".
Horizontal comparison of competing products in the same period:
Zeekr 7X: 95% off for exhibition car + 10,000 yuan final payment exemption, weak intelligent driving function;
Tesla Model Y: No cash subsidy, energy replenishment efficiency lags behind the LUXEED 800V platform.
This subsidy will push the cost-effectiveness of LUXEED S7/R7 to a new height, especially in terms of intelligent driving and endurance performance. Consumers are advised to give priority to the version equipped with Huawei ADS high-end intelligent driving.
For users who like Harmony LUXEED related models, there will also be a discount of up to RMB 80,000 for export when purchasing LUXEED related electric vehicles during this period. Please contact us for free prices.
