SERES Officially Announces November Pre-Orders for the Third-Generation Landian E5 PLUS

24 October 2025

Landian Automotive, a subsidiary of SERES, recently announced that pre-orders for the third-generation Landian E5 PLUS will begin in November 2025. Positioned as a mid-size plug-in hybrid SUV, the new vehicle features comprehensive upgrades in range, power, intelligence, and scenario-based functionality tailored to the needs of family users, demonstrating the brand's deep understanding of diverse user travel scenarios.

SERES 3rd Generation Landian E5 PLUS

1. Vehicle Exterior Design

The third-generation Landian E5 PLUS maintains the signature closed front design of new energy vehicles, with a continuous LED light strip connecting the headlights on both sides, creating a simple yet technologically advanced visual effect. A new, less saturated exterior color, "Quiet Sea Sand," and exclusive "Moon Rhythm Wheel" wheel design further enhance the vehicle's recognition and premium feel. Its dimensions remain unchanged at 4760/1865/1710 mm, with a wheelbase of 2785 mm. It offers flexible seating configurations of 5 and 7 seats, meeting the seating and storage needs of different families.

SERES 3rd Generation Landian E5 PLUS

SERES 3rd Generation Landian E5 PLUS

2. Range and Power

The powertrain is a key highlight of this upgrade. The new car is equipped with the SERES super hybrid system, featuring a 1.5-liter engine with a maximum power of 70 kW and a drive motor with a maximum power of 160 kW. Its CLTC pure electric range has been increased to 230 kilometers, more than enough to cover most users' weekly urban commutes, effectively reducing daily vehicle costs.

Notably, the third-generation Landian E5 PLUS now features an optional intelligent hybrid full-time four-wheel drive system, which not only improves grip and maneuverability on slippery roads like rain and snow, but also provides a faster acceleration experience. The vehicle is also equipped with the FSD adaptive suspension system, which adjusts damping firmness in real time according to road conditions, balancing handling stability and ride comfort.

3. Intelligent Cockpit

In terms of intelligence, the third-generation Landian E5 PLUS introduces a large-scale model of the Doubao cockpit and enhances chip computing power, making driver-vehicle interaction more intelligent and smooth. New APA automated parking and lever-operated lane change functions make parking and highway driving easier and safer.

For families, the new car features a dedicated entertainment screen for second-row passengers for the first time. Combined with a digital amplifier and Dolby sound system, it creates an immersive in-cabin entertainment and audio-visual experience.

4. Vehicle Usage Scenarios

The third-generation Landian E5 PLUS innovatively introduces the "three bedrooms and one living room on wheels" design concept, organizing the interior space into four distinct areas: sleeping, tea and beverages, entertainment, and dining.

Sleeping: The trunk features a dedicated storage area for an inflatable mattress.

Dining: The driver's center console is equipped with a hidden integrated instant hot water dispenser; the pull-out dining table in the trunk also integrates dual 1500W induction cooktops.

Entertainment: The trunk is equipped with a two-way projection screen, coupled with Dolby Audio, transforming the cabin into a mobile private theater at any time.

These innovative camping features are officially provided and covered by a warranty, greatly expanding the outdoor living possibilities for families.

5. Summary and Market Outlook

Overall, the third-generation Landian E5 PLUS, with its increased range to 230 kilometers, the addition of full-time four-wheel drive, the introduction of the Doubao AI large model, and the unique "three bedrooms and one living room on wheels" space concept, precisely addresses the core needs of family users for economical, intelligent, and versatile travel.

The SERES third-generation Landian E5 PLUS, a mid-size plug-in hybrid SUV in the 100,000 yuan price range, will compete with models such as the BYD Song Pro DM-i and the Geely Galaxy Xingjian 7 EM-i. With pre-sales approaching in November, this model is expected to become a strong competitor in its segment with its comprehensive product offerings.

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