On May 13, 2025, data from multiple sources showed that NIO's flagship model ET9 achieved 835 insurance registrations in the first full delivery month (April 2025), surpassing the sales of BMW 7 Series and Audi A8L in the same period, becoming China's first domestic brand model to break the traditional foreign monopoly in the luxury executive flagship market. This milestone event marks the leapfrog breakthrough of China's automobile industry from "technology follower" to "value leader" in the high-end market.